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Company to handle social media/PR for new fragrance launch.
January 4, 2010
By: TOM BRANNA
Robin Leedy & Associates (RL&A), a Mount Kisco, NY public relations and social media agency, will handle Coty’s Jovan fragrance brand, including integrated social media and PR campaigns for a new Jovan fragrance launch, scheduled for February. Created by Bernard Mitchell and Barry Shipp, Jovan Musk for women debuted in 1972, with the men’s launch following a year later. The brand has been part of Coty since 1979. Jovan’s most recent launches were Jovan Black for Men (an aromatic fougère) and Jovan Musk for Women (a floral oriental), both of which hit mass market stores last year. They were the first new additions to the line since 1992.
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